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Positioning & Messaging

FinTech

Debtfindr

Enablement

Homepage

Excellent Problem and Solution Framing

Excellent Problem and Solution Framing

Uncover hidden debts and take control today.

Uncover hidden debts and take control today.

Debtfindr nails product/solution framing on their homepage, starting with a powerful hook: “Millions of Americans have debts they don’t know about.”Right away, you’re asking yourself: Am I one of them?  Then comes the solution: "Debtfindr helps you Discover, Negotiate, and Resolve your debt." This is a great example of introducing buyers to a problem they might not know they have.

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