Next

Customer Evidence

Project Management Software

Basecamp

Enablement

Homepage

Focused Testimonials

Focused Testimonials

Keep testimonials short for maximum impact.

Keep testimonials short for maximum impact.

Enough is enough. Longer testimonials DO NOT equal better. I love this example from Basecamp’s homepage. The longest quote is 8 words. The shortest is 3. Unlike case studies, testimonials are meant to be skimmed. The average website visitor won't read your 30-word customer quote. So keep it short and focused on the most important point you want to get across. In seconds, I can see more than 20 proof points about how easy it is to manage projects with Basecamp. [Click here] to check it out.

Example

Gallery

See similar resources

See similar resources