Next

Segmentation & Targeting

FinTech

Ruul

Enablement

Homepage

Flip The Persona Switch

Flip The Persona Switch

Switch personas, transform your homepage experience.

Switch personas, transform your homepage experience.

Most marketing teams struggle with messaging for multiple personas on their homepage. Ruul found a creative way to solve it. Instead of a dropdown in the nav, they let you toggle between homepage views. Each view is tailored to a different persona. Flip the switch, and everything changes including the background, hero, images, CTAs, and copy. It almost feels like a completely different site.

Example

See similar resources

See similar resources