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Pricing is Positioning
Pricing is Positioning
Price defines your product's true value.
Price defines your product's true value.
Knob shows that pricing can be part of your positioning. While most keyboards compete on price, Knob charges $439 without blinking. Why? They know exactly who they’re building for: engineers and power typers who live on their keyboards, care about the feel, and want every key dialed-in. If your buyer cares deeply about the problem you solve, don’t be afraid to price high. In software, we often see a race to the bottom, but sometimes, planting your flag at the top is the only way to stand out.
Example

https://www.loom.com
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.