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The Power of Analogies
The Power of Analogies
Communicate value with relatable analogies.
Communicate value with relatable analogies.
I love how Cluely nails clarity with a single line — "It's like Googling Mid-Sentence"
No jargon, just instant understanding of what the product does and why you should care. Instead of explaining every detail, they use a familiar analogy that lands quick and sticks.
Lesson for PMMs: Next time you write hero copy, try anchoring it to something people already get. You’ll communicate value way faster and save everyone the mental gymnastics.
Example

https://www.loom.com
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.