Next

Positioning & Messaging

Search Engine

Cluely

Enablement

Homepage

The Power of Analogies

The Power of Analogies

Communicate value with relatable analogies.

Communicate value with relatable analogies.

I love how Cluely nails clarity with a single line — "It's like Googling Mid-Sentence"

No jargon, just instant understanding of what the product does and why you should care. Instead of explaining every detail, they use a familiar analogy that lands quick and sticks.

Lesson for PMMs: Next time you write hero copy, try anchoring it to something people already get. You’ll communicate value way faster and save everyone the mental gymnastics.


Example

https://www.loom.com

Gallery

See similar resources

See similar resources