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Positioning & Messaging

Business Intelligence Software

Daydream

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Homepage Example with a Clear POV

Homepage Example with a Clear POV

Transforming BI for dynamic team leaders.

Transforming BI for dynamic team leaders.

Here’s a great example of a company with a clear POV and positioning. Daydream is a business intelligence (BI) platform for “people who run shit.” i.e. CEOs, CROs, & Ops. Their homepage walks you through a compelling narrative around why today’s BI tools aren’t built for running teams and how Daydream offers a better way. They also created a Manifesto page that explains their POV in more detail. Check out Daydream’s homepage

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