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From FUD to Hype

From FUD to Hype

Transforming acquisitions into exciting product stories.

Transforming acquisitions into exciting product stories.

This is a cool example of an acquisition announcement combined with a product launch announcement. When a big company acquires a smaller startup, it's often a disaster for the smaller product. History tends to repeat itself and customers can see the writing on the wall. But this announcement is different. It walks you through the lead-up to the transaction and why it’s an accelerator for launching their product — not a death sentence.

Example

https://www.loom.com

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