Next
A Vertical Positioning Strategy
A Vertical Positioning Strategy
Tools to elevate your presentation game.
Tools to elevate your presentation game.
Here’s a great example of a vertical positioning strategy.
Oli Gardner just launched his new company, Presflow. They build “productivity tools for presenters.” Oli is an award winning public speaker and coach, giving him a unique advantage in this niche.
If you look at Presflow’s homepage you can clearly see their product strategy:
• It starts with Outline, a tool for planning presentations. • Then Practice, a tool for practicing, recording, and refining presentations. • And finally, Gig Finder, a way to find events that are actively seeking speakers.
Like all great vertical strategies, Presflow is building a mix of services and products a presenter might need. And each new product can launch to an already engaged customer base of ideal buyers.
Example

Gallery

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.