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Positioning & Messaging

Data Enrichment

Paradigm

Enablement

Homepage

'How It Works' Turned Demo

'How It Works' Turned Demo

Experience clarity with simple, animated steps.

Experience clarity with simple, animated steps.

Paradigm’s homepage nails the “how it works” section by breaking down their product in three plain steps: upload, enrich, take action. The standout for me? At each step, there's a simple animation that shows the product in action. It feels like a mini interactive demo. This kind of walkthrough builds trust fast. No guessing, no overthinking, just a clear picture of what the product does and how it works.

Example

https://www.loom.com

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