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Different Is Better Than Better

Different Is Better Than Better

Different solutions for real-life problems

Different solutions for real-life problems

Different is better than better. Just ask Elevate. Their comparison section clearly highlights the difference between Homeowners Insurance and Homescriptions. Two fundamentally different things. They get straight to the point: "Homeowner’s insurance is for “what if” disasters ... Your Homescription™ is for the stuff that actually happens" If your category has a lookalike competitor, don’t compete on features. Focus on what makes you different, not better.

Example

https://www.loom.com

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