Next
Flipping the Script On An Old Category
Flipping the Script On An Old Category
Insurance redefined: instant, affordable, and caring.
Insurance redefined: instant, affordable, and caring.
Lemonade’s hero takes a tired category (insurance) and flips it on its head. It says what makes them different, without relying on tired clichés like “we’re transforming the industry." The description copy then hits you with three differentiating features. Instant everything, incredible prices, big heart. Not things you’d expect from a typical insurance company.
Right away you:
• Know what the product is
• Why it's different
• Want to learn more
Example

Gallery

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.