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Positioning & Messaging

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Scotch

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Pick an Aisle and Own It

Pick an Aisle and Own It

Scotch Pours One Perfect Shot: POS Built Only for Liquor Stores

Scotch Pours One Perfect Shot: POS Built Only for Liquor Stores

Most companies feel pressure to keep their TAM as broad as possible. "Say no to revenue? That's crazy!" Well, Scotch does the opposite. Instead of positioning themselves as just another POS for retail, Scotch niches down as the "POS for liquor retailers." When your target lands on your site and immediately thinks, "this is for me," you’ve already won half the battle.

Example

https://www.loom.com

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