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Pick an Aisle and Own It
Pick an Aisle and Own It
Scotch Pours One Perfect Shot: POS Built Only for Liquor Stores
Scotch Pours One Perfect Shot: POS Built Only for Liquor Stores
Most companies feel pressure to keep their TAM as broad as possible. "Say no to revenue? That's crazy!" Well, Scotch does the opposite. Instead of positioning themselves as just another POS for retail, Scotch niches down as the "POS for liquor retailers." When your target lands on your site and immediately thinks, "this is for me," you’ve already won half the battle.
Example

https://www.loom.com
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

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