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The Social Proof CTA

The Social Proof CTA

Boost your demo bookings with social proof.

Boost your demo bookings with social proof.

Fincent adds a twist of psychology to their demo CTA. Instead of the usual “Book a demo” button, they add: “10 businesses booked this week.” As a visitor, it instantly seems others find Fincent worth checking out and you feel puled to do the same. This is common in B2C, but rare in B2B. The only thing that could make this stronger? Add two words: “10 businesses like yours booked this week.”

Example

https://www.loom.com

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