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Positioning & Messaging

SEO Software

Hike

Enablement

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Personas With a Pulse

Personas With a Pulse

Connect with your buyers through relatable personas.

Connect with your buyers through relatable personas.

Hike’s problem section does a great job using persona-based messaging. They spotlight four personas: Paul the Plumber, Angie the Architect, Harriet the Hairdresser, and Carl the Carpenter — each with a painfully relatable frustration around SEO agencies. Even better, it uses plain language that buyers can actually picture themselves saying. Sections like this are a simple way to show empathy and make buyers feel seen. They also help prospects realize, “this is for me.”

Example

https://www.loom.com

Gallery

See similar resources

See similar resources