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Anchor Positioning

Anchor Positioning

Anchor your message to what they know.

Anchor your message to what they know.

Want a cheat code for effective positioning?Anchor on what people already know. Instead of trying to craft a brand-new mental frame, tap into one that’s already familiar.It might feel risky to compare yourself to something else. But...it’s often the fastest, most effective way to make your message stick.

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See similar resources