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Brainfish

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How To Sell the Future

How To Sell the Future

Brainfish’s Homepage Toggle Separates On-the-Shelf Value from Pitch-Deck Vision

Brainfish’s Homepage Toggle Separates On-the-Shelf Value from Pitch-Deck Vision

Brainfish found a smart way to balance selling what's on the shelf vs selling the future. Their homepage focuses on what’s available today, but a small toggle in the nav flips the site to a secret mode: Where We’re Headed. It’s a clever way to show both the present and the future. Speaking to investors and analysts, while keeping your customers and sales team grounded in reality.

Example

https://www.loom.com

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