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Alia Popups

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The Smartest Popup in the World

The Smartest Popup in the World

Transform pop-ups into powerful performance tools.

Transform pop-ups into powerful performance tools.

Alia does a great job standing out in one of the most commoditized categories in marketing: popups. Instead of trying to be cheaper, they position themselves as the smartest pop-up for Shopify.

• Smarter targeting

• Automated testing

• Clear performance gains, like 15%+ opt-in rates

By being bold and specific, Alia does three things:

1. Narrows the buyer to Shopify merchants

2. Signals this is for more mature, higher-traffic stores

3. Reframes pop-ups from a commodity into a performance lever

They don’t hide in a crowded category. They redraw it around a specific ecosystem, customer maturity, and outcome.


Example

https://www.loom.com

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