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Positioning & Messaging

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How to Position Against Another Category

How to Position Against Another Category

Educate buyers on the right category choice.

Educate buyers on the right category choice.

Don't you hate it when buyers lump you into the wrong category?  How do you fix it? This is a great approach from Hellotime, who use this section on their website to educate buyers on the difference between Resource Planning and Project Management. You immediately see how Resource Planning solves different problems. The question is not "should I choose resource planning over project management?" It’s actually about how they fit together.

Example

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