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Naming The Problem (a.k.a. The Frankenstack)

Naming The Problem (a.k.a. The Frankenstack)

Make the frankenstack famous, not just your solution.

Make the frankenstack famous, not just your solution.

Relato doesn’t just describe the pain associated with scattered tools. They brand it the "Frankenstack."

You see it right in their hero, with a link to a blog post breaking it down.

By naming the problem, they make it more real and memorable. Instantly, it’s a thing people can talk about and rally around.

Don’t just obsess over your solution. Make the problem famous.


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