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Positioning & Messaging

FinTech

Lemon Squeezy

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Smart Differentiation in a Crowded Space

Smart Differentiation in a Crowded Space

Simplifying payments for small software businesses.

Simplifying payments for small software businesses.

I love how Lemon Squeezy is differentiating in the crowded payments space. They know their target market, small software businesses and entrepreneurs, struggle with the admin stuff, like tax 🤢. So a big part of their positioning is how they act as your Merchant of Record. This removes a huge burden for their customers so they can focus on growing their business, not administrative work.

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