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Positioning & Messaging

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Reevo

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Name The Pain, Own It

Name The Pain, Own It

name the pain, own the solution

name the pain, own the solution

Reevo’s problem section does something more companies should copy: They creatively name the buyer's pain. Instead of generic customer issues, Revo makes them memorable:

• The Integration Tax

• Swivel chair workflows

• Fake AI

None of these problems are new. But the labeling makes it feel like Reevo uniquely understands them.

By giving the pain new language, Revo owns the conversation before the solution even shows up.


Example

https://www.loom.com

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