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Revenue Enablement

Data Enrichment

Cognism

Enablement

Homepage

Clear Beats Clever, and Concise

Clear Beats Clever, and Concise

Communicate clearly, capture attention instantly.

Communicate clearly, capture attention instantly.

When it comes to your homepage messaging. Clear beats clever and concise. Just look at this example from Cognism. Their homepage hero is heavy on copy, but every bit of it aims to clearly communicate their differentiated value. Grace Baldwin summed it up perfectly in this LinkedIn post. → Go check out Cognism’s website

Example

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