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Positioning & Messaging

E-Commerce

Gumroad

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Homepage

Not For Everyone, and That’s The Point

Not For Everyone, and That’s The Point

Start small, earn big with Gumroad.

Start small, earn big with Gumroad.

Gumroad can compete with big players like Shopify because they know exactly where they can win. Their website makes it clear — they are for people with an idea, a side project, or a digital product who want to earn their first dollar online. That positioning shows up everywhere on their homepage. "Start Small, Learn Quickly, Get Better Together, The Gumroad Way."

Example

https://www.loom.com

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