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Trains Now on Uber
Trains Now on Uber
Order a ride, hop on a train.
Order a ride, hop on a train.
Karthik Srinivasan shared these awesome launch videos announcing Uber Transit.
A smart example of taking a familiar product and behaviours (ordering a Uber) and using it to onboard people to a new product. Plus it’s really funny.
At the end of the ad, the only explanation they need to provide is simply: “Trains — now on Uber”
Takeaway: When your product is easy to understand, you can afford to be clever.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.