Next

Launches

Transportation

Uber

Enablement

LinkedIn Post

Trains Now on Uber

Trains Now on Uber

Order a ride, hop on a train.

Order a ride, hop on a train.

Karthik Srinivasan shared these awesome launch videos announcing Uber Transit.

A smart example of taking a familiar product and behaviours (ordering a Uber) and using it to onboard people to a new product. Plus it’s really funny.

At the end of the ad, the only explanation they need to provide is simply: “Trains — now on Uber”

Takeaway: When your product is easy to understand, you can afford to be clever.


Example

See similar resources

See similar resources