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Positioning & Messaging

Document Management

send.co

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Punching Up

Punching Up

Disrupting document sharing with speed and simplicity.

Disrupting document sharing with speed and simplicity.

Neil Gandhi is launching a new product, and he's taking direct aim at the industries biggest incumbent. His positioning is clear. He's building a Docsend competitor that's faster and easier to use. A classic example of picking a fight with a market leader. His product explainer is also clear. A simple one-minute video showing multiple practical use cases for his product. Even his domain name makes for a compelling story.

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