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Positioning & Messaging

Email

Paage

Enablement

LinkedIn Post

Marketing The Problem

Marketing The Problem

Market the problem, then offer the solution.

Market the problem, then offer the solution.

Don’t forget to market the problem you solve. Here’s a great example from Paage.io. Their founder, Neil Gandhi, posted a video educating sales reps on how click tracking software kills their email deliverability. He then goes on to share 3 better alternatives for tracking email engagement. The first two are time consuming and complicated. It’s not until the end that he presents his product as the better alternative.

Example

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