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Business Intelligence Software

Equals

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LinkedIn Post

Building The Perfect Homepage — Equals

Building The Perfect Homepage — Equals

Build a homepage that captivates and converts.

Build a homepage that captivates and converts.

Not long after doing a live teardown of the homepage, Matt Hodges joined Equals as their Head of Product Marketing. Now he had to put his money where his mouth was.

After launching their brand new page, Matt talked about his battle-tested approach to building the perfect homepage.

That includes a standard set of building blocks — like the ingredients of a movie:

• The Hero - 8 seconds to capture attention • The Trailer - Make them want more • The Leading Roles - Bring your claims to life • The Reviews - AKA the social proof • The CTA - Get people to take action


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Use Case Fire Drill

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Gather Round, It's Founder Storytime

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Gather Round, It's Founder Storytime

Transform pain into progress with founder storytelling.

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Are You Sure Your Want To Cancel?

Show your value before they hit cancel.

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Are You Sure Your Want To Cancel?

Show your value before they hit cancel.

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Kyle Sets The Record Straight

Set the record straight with clarity and proof

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Kyle Sets The Record Straight

Set the record straight with clarity and proof

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Automate.io Notion automations

Effortlessly create Notion pages with voice commands.

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Automate.io Notion automations

Effortlessly create Notion pages with voice commands.

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Hey.com Feed Speed Optimization

Optimize your feed for lightning-fast performance.

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Hopin - Replay, on demand recordings

Experience the future of events with on-demand replays.

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Hopin - Replay, on demand recordings

Experience the future of events with on-demand replays.

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Empowering teams with strategic win-loss insights.

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Salesforce Win-Loss Cards

Empowering teams with strategic win-loss insights.

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Integrate 1Password effortlessly with Brex today

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1Password - Brex Integration

Integrate 1Password effortlessly with Brex today

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SavvyCal UZ Improvements

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Shopify and TikTok unite for seamless shopping experiences.

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Shopify and TikTok Shopping

Shopify and TikTok unite for seamless shopping experiences.

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Unlock your potential with our new LinkedIn feature.

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Scratchpad LinkedIn Feature Release

Unlock your potential with our new LinkedIn feature.

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Hubspot Integration

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Proposify Testimonial A

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Figma - Influencer Zander Whitehurst shows how to easily create switches in FIgma

Create stunning switches effortlessly in Figma.

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Figma - Influencer Zander Whitehurst shows how to easily create switches in FIgma

Create stunning switches effortlessly in Figma.

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Calendly - Webex integration

Seamlessly integrate Calendly with Webex today.

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Calendly - Webex integration

Seamlessly integrate Calendly with Webex today.

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Get to know the new Notarize

Discover the new Notarize for seamless experiences.

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Get to know the new Notarize

Discover the new Notarize for seamless experiences.

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Meet M: Your new phone partner.

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OpenPhone - Introducing the letter "M"

Meet M: Your new phone partner.

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Design your resume in Figma

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Intercom - What'sApp Integration

Integrate seamlessly with WhatsApp for enhanced communication.

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GitHub - New Issues Public Beta

Unleash collaboration with GitHub's new issue feature.

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Dooly Social Proof Ad

Maximize sales with minimal admin hassle.

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Dooly Social Proof Ad

Maximize sales with minimal admin hassle.

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Elevate your pipeline with powerful sum insights.

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Dooly - Cut the Sheet

Elevate your pipeline with powerful sum insights.

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Figma - Introduces Cursor chat

Chat with your team in real-time on Figma.

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Figma - Introduces Cursor chat

Chat with your team in real-time on Figma.

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Scratchpad Command is now movable

Move freely, create boldly.

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Scratchpad Command is now movable

Move freely, create boldly.

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Square - Afterpay

Transforming payments with Square and Afterpay.

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Square - Afterpay

Transforming payments with Square and Afterpay.

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Chili Piper Turns a Real Customer Call Into a LinkedIn Ad

Experience genuine joy through real customer calls.

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Chili Piper Turns a Real Customer Call Into a LinkedIn Ad

Experience genuine joy through real customer calls.

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A place for small steps. And giant leap

Launch your journey, step by step.

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A place for small steps. And giant leap

Launch your journey, step by step.

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Stay updated with the latest from Datadog.

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Datadog - "This Month in Datadog"

Stay updated with the latest from Datadog.

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Custom branding that makes your calendar shine.

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Hey Orca, custom calendar branding

Custom branding that makes your calendar shine.

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Ada - Conversation Topics

Engage your audience with new conversation topics.

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Front - context in the inbox

Introducing customer context for enhanced engagement.

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Front - context in the inbox

Introducing customer context for enhanced engagement.

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Share native videos on personal LinkedIn profiles

Share your story with native video on LinkedIn.

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Share native videos on personal LinkedIn profiles

Share your story with native video on LinkedIn.

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Pro Tip for Video Greetings

Elevate your greetings with engaging video tips.

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Pro Tip for Video Greetings

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Jiminny - Deal Insights

Unlock insights for successful sales launches.

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Jiminny - Deal Insights

Unlock insights for successful sales launches.

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Twilio Engage

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Twilio Engage

Engage your audience with powerful launch insights.

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Enhance your Slack experience with audio and video.

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Slack audio and video clips

Enhance your Slack experience with audio and video.

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Copy.ai Social Post

Launch your ideas with Copy.ai today.

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Copy.ai Social Post

Launch your ideas with Copy.ai today.

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Background noise reduction

Reduce chaos with background noise reduction solutions.

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Background noise reduction

Reduce chaos with background noise reduction solutions.

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Apollo Finds a Creative New Use Cas

Empower your job search with Apollo's free tools.

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Apollo Finds a Creative New Use Cas

Empower your job search with Apollo's free tools.

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ZenHub Dark Mode

Embrace the dark side with ZenHub's new mode.

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ZenHub Dark Mode

Embrace the dark side with ZenHub's new mode.

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Unito 2-Way Card Mirroring

Mirror your cards seamlessly with Unito.

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Unito 2-Way Card Mirroring

Mirror your cards seamlessly with Unito.

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Brex - Mobile App and Dashboard

Empower your finances with Brex's mobile app.

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Brex - Mobile App and Dashboard

Empower your finances with Brex's mobile app.

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Unbounce Apps

Unbounce apps: Transforming your marketing game.

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Unbounce Apps

Unbounce apps: Transforming your marketing game.

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Embedded Video Calls

Transform customer experience with embedded video calls

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Embedded Video Calls

Transform customer experience with embedded video calls

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Copy/Paste links into multiple pages at once

Copy links effortlessly across multiple pages.

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Copy/Paste links into multiple pages at once

Copy links effortlessly across multiple pages.

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Encord Clearly *shows* How They’re Different

Showcase your edge with clear comparisons.

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Encord Clearly *shows* How They’re Different

Showcase your edge with clear comparisons.

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Video Lead Generation

Generate more leads with engaging video content.

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Video Lead Generation

Generate more leads with engaging video content.

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Emoji Search Shortcut

Discover emojis faster with our new search shortcut.

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Emoji Search Shortcut

Discover emojis faster with our new search shortcut.

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Gong + Highspot Integration

Elevate your sales with Gong and Highspot.

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Gong + Highspot Integration

Elevate your sales with Gong and Highspot.

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Miro Developer Platform

Empower your projects with Miro’s developer platform.

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Miro Developer Platform

Empower your projects with Miro’s developer platform.

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Sketch Color Picker

Quickly activate your color selection with ease.

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Sketch Color Picker

Quickly activate your color selection with ease.

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Webflow customer example

Launch your vision with Webflow's powerful tools.

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Webflow customer example

Launch your vision with Webflow's powerful tools.

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Checkout Cross-Sells

Boost your sales with smart cross-sells.

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Checkout Cross-Sells

Boost your sales with smart cross-sells.

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Demandwell - Run SEO like you run ad campaigns

Run SEO campaigns with the precision of ads.

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Demandwell - Run SEO like you run ad campaigns

Run SEO campaigns with the precision of ads.

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Zoominfo Intent

Unlock insights with Zoominfo intent analytics.

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Zoominfo Intent

Unlock insights with Zoominfo intent analytics.

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Daniel Cmejla on LinkedIn: Apollo versus ZoomInfo

Elevate your marketing strategy with Apollo insights.

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Daniel Cmejla on LinkedIn: Apollo versus ZoomInfo

Elevate your marketing strategy with Apollo insights.

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Buffer Leans Into PLG as a New Competitive Differentiator

Buffer secures the win with a lasting free plan.

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Buffer Leans Into PLG as a New Competitive Differentiator

Buffer secures the win with a lasting free plan.

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Remote’s Monthly Product Roundup

Engaging product updates delivered with style.

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Remote’s Monthly Product Roundup

Engaging product updates delivered with style.

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Adam Nails his LinkedIn Post — Keyplay Lists

Launch your B2B SaaS with a powerful LinkedIn post.

Positioning & Messaging

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Adam Nails his LinkedIn Post — Keyplay Lists

Launch your B2B SaaS with a powerful LinkedIn post.

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Panasonic Shows Their Value in This 80s Battery Ad

Show value with a simple, memorable demo.

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Panasonic Shows Their Value in This 80s Battery Ad

Show value with a simple, memorable demo.

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Breaking Down a CEO's Launch Post: Gong Launches Gong Engage

Gong Engage: Redefining sales software with innovation.

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Breaking Down a CEO's Launch Post: Gong Launches Gong Engage

Gong Engage: Redefining sales software with innovation.

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Cathay Cargo - We Fly Cargo – Rain, Shine or Through Thick Fog

We deliver your cargo, no matter the weather.

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Cathay Cargo - We Fly Cargo – Rain, Shine or Through Thick Fog

We deliver your cargo, no matter the weather.

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Meta CEO Mark Zuckerberg’s Thoughts on the Apple Vision Pro

Stay ahead in the game with Meta's vision.

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Meta CEO Mark Zuckerberg’s Thoughts on the Apple Vision Pro

Stay ahead in the game with Meta's vision.

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What Makes a Rolex a Rolex?

Crafted with care, time is the true luxury.

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What Makes a Rolex a Rolex?

Crafted with care, time is the true luxury.

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The "All-in-One Platform" Comparison — Click Funnels

Simplify your business with all-in-one solutions.

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The "All-in-One Platform" Comparison — Click Funnels

Simplify your business with all-in-one solutions.

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Commsor Shows How to Make Your Problem Visual

Transforming cold calls into warm connections.

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Commsor Shows How to Make Your Problem Visual

Transforming cold calls into warm connections.

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Show, Don't Tell: When Apple launched the Macbook Air

Show the product, don't just tell the story.

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Show, Don't Tell: When Apple launched the Macbook Air

Show the product, don't just tell the story.

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Notion Launches a New Partner Program

Empower your growth with Notion's partner program.

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Notion Launches a New Partner Program

Empower your growth with Notion's partner program.

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Two Executives Arm-Wrestled Over a Slogan

Arm-wrestle your way to co-marketing success.

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Two Executives Arm-Wrestled Over a Slogan

Arm-wrestle your way to co-marketing success.

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See Every Ad Your Competitors Are Running on Google

See your competitors' ads in real-time.

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See Every Ad Your Competitors Are Running on Google

See your competitors' ads in real-time.

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Be Your Competitors' Inspiration

Inspire your rivals, become the industry leader.

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Be Your Competitors' Inspiration

Inspire your rivals, become the industry leader.

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Clearbit Says "Our Bad" and Hits The Reset Button

Resetting leadership in a shifting market landscape.

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Clearbit Says "Our Bad" and Hits The Reset Button

Resetting leadership in a shifting market landscape.

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Greenly Gets Specific With Their Ads

Clear positioning for carbon management solutions.

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Greenly Gets Specific With Their Ads

Clear positioning for carbon management solutions.

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Pricing is a Value Signal - Act Accordingly

Pricing speaks volumes about quality perception.

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Pricing is a Value Signal - Act Accordingly

Pricing speaks volumes about quality perception.

Pricing & Packaging

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We Hear You Ashley: Basecamp Launches a New Feature Based on Customer Feedback

Listen to your customers, launch with confidence.

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We Hear You Ashley: Basecamp Launches a New Feature Based on Customer Feedback

Listen to your customers, launch with confidence.

Customer Evidence

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And The Award for Best AI Launch Video Goes to...

Launch your AI with humor and clarity.

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And The Award for Best AI Launch Video Goes to...

Launch your AI with humor and clarity.

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Loops’ 2-Year Waitlist

Two years in the making, now live on Product Hunt.

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Loops’ 2-Year Waitlist

Two years in the making, now live on Product Hunt.

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Copper CRM Launches a Sidecar Product — Wyndy

Attract customers with complementary sidecar offerings.

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Copper CRM Launches a Sidecar Product — Wyndy

Attract customers with complementary sidecar offerings.

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The Cutest Launch Video

Transform imagination into heartwarming stories.

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The Cutest Launch Video

Transform imagination into heartwarming stories.

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The AI Differentiator You Didn't Expect — Whereby vs Zoom

Whereby seizes opportunity amid Zoom's privacy concerns

Competitive

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The AI Differentiator You Didn't Expect — Whereby vs Zoom

Whereby seizes opportunity amid Zoom's privacy concerns

Competitive

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Keyplay Looks to Capture an Underserved Market

Serve HubSpot users with clarity and purpose.

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Keyplay Looks to Capture an Underserved Market

Serve HubSpot users with clarity and purpose.

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Basecamp Customer Reviews

Empower your projects with Basecamp's proven solutions.

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Basecamp Customer Reviews

Empower your projects with Basecamp's proven solutions.

Customer Evidence

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37signals Declares War on SaaS

Own your software forever with 37signals' Once.

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37signals Declares War on SaaS

Own your software forever with 37signals' Once.

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Anticipate Customer Needs

Make university life easier with our starter box.

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Anticipate Customer Needs

Make university life easier with our starter box.

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Launching With Influencers — Zapier and Dave Gerhardt

Launch your product with influencer power.

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Launching With Influencers — Zapier and Dave Gerhardt

Launch your product with influencer power.

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The Best Explainer Video You Never Saw Coming

Make technical concepts easy to understand.

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The Best Explainer Video You Never Saw Coming

Make technical concepts easy to understand.

Product Demos

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Fighting Blank Page Syndrome With Templates

Transform blank pages into creative possibilities with templates.

Buyer Enablement

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Fighting Blank Page Syndrome With Templates

Transform blank pages into creative possibilities with templates.

Buyer Enablement

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Who's Faster? Capsule’s $1000 Contest

Guess the speed, win the prize with Capsule.

Competitive

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Who's Faster? Capsule’s $1000 Contest

Guess the speed, win the prize with Capsule.

Competitive

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Pretty badass to see an ad in the wild using verified proof points from UserEvidence

Real proof points that elevate your advertising game.

Customer Evidence

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Pretty badass to see an ad in the wild using verified proof points from UserEvidence

Real proof points that elevate your advertising game.

Customer Evidence

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Cabal Launch The [Easy Button] for Sales

Turn referrals into your easy button.

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Cabal Launch The [Easy Button] for Sales

Turn referrals into your easy button.

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A Jammin' Animation

Animate your workflow with JamBot's AI magic.

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A Jammin' Animation

Animate your workflow with JamBot's AI magic.

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Selling The Future

Imagining the future of design with Adobe and Figma.

Product Demos

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Selling The Future

Imagining the future of design with Adobe and Figma.

Product Demos

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Consider a ‘Live Demo’ for Your Next Launch

Engage your audience with a live demo experience.

Product Demos

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Consider a ‘Live Demo’ for Your Next Launch

Engage your audience with a live demo experience.

Product Demos

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The Rolling Thunder Launch

Keep the momentum going after your launch.

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The Rolling Thunder Launch

Keep the momentum going after your launch.

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Gong Launches #NOSPRAY

Embrace the change with #NOSPRAY for effective outreach.

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Gong Launches #NOSPRAY

Embrace the change with #NOSPRAY for effective outreach.

Positioning & Messaging

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A Genius Buyer Enablement Tool

Create stunning proposals effortlessly and effectively.

Revenue Enablement

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A Genius Buyer Enablement Tool

Create stunning proposals effortlessly and effectively.

Revenue Enablement

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Clearbit CEO Keeps His Promise

Data you can trust, coverage you can count on.

Product Demos

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Clearbit CEO Keeps His Promise

Data you can trust, coverage you can count on.

Product Demos

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This Product Demo is Fire

When your product survives the heat, it's a win.

Customer Evidence

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This Product Demo is Fire

When your product survives the heat, it's a win.

Customer Evidence

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Trains Now on Uber

Order a ride, hop on a train.

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Trains Now on Uber

Order a ride, hop on a train.

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UserEvidence Answers Common Buyer Questions

Answering buyer questions, empowering their decisions.

Buyer Enablement

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UserEvidence Answers Common Buyer Questions

Answering buyer questions, empowering their decisions.

Buyer Enablement

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Don’t Forget The Risk

Address risk to empower buying decisions.

Positioning & Messaging

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Don’t Forget The Risk

Address risk to empower buying decisions.

Positioning & Messaging

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Chameleon Launches Helpbar

Transform your app with Chameleon’s free Helpbar.

Launches

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Chameleon Launches Helpbar

Transform your app with Chameleon’s free Helpbar.

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Passionfroot’s Quick Thinking on Launch Day

Quick moves make a launch unforgettable.

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Passionfroot’s Quick Thinking on Launch Day

Quick moves make a launch unforgettable.

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Keep a Consistent Launch Drumbeat

Keep the buzz alive after your launch.

Customer Evidence

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Example

Keep a Consistent Launch Drumbeat

Keep the buzz alive after your launch.

Customer Evidence

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Example

The F*ck No Feature

Say it loud: F*ck No to unwanted emails.

Positioning & Messaging

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Example

The F*ck No Feature

Say it loud: F*ck No to unwanted emails.

Positioning & Messaging

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Example

Censorship Poster Series

Break free from censorship, access your voice.

Positioning & Messaging

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Example

Censorship Poster Series

Break free from censorship, access your voice.

Positioning & Messaging

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Example

Enough Monkey Business — Just Show Your Product — Gorrilla Gear Hairstyling

Transform your look in just 30 seconds.

Product Demos

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Enough Monkey Business — Just Show Your Product — Gorrilla Gear Hairstyling

Transform your look in just 30 seconds.

Product Demos

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The Modern Advisor Program

Empower your sales with the modern advisor program.

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The Modern Advisor Program

Empower your sales with the modern advisor program.

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Example

Pepsi's Ad. Coke's Response

Caution: Competitors can strike back hard.

Competitive

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Example

Pepsi's Ad. Coke's Response

Caution: Competitors can strike back hard.

Competitive

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You'll Want to ’Replay’ This Launch Video

Capture user behavior with effortless video replays.

Launches

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You'll Want to ’Replay’ This Launch Video

Capture user behavior with effortless video replays.

Launches

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The Bundled Tier 1 Launch — Canva’s Magic Studio

All your AI tools in one powerful launch.

Launches

Enablement

Example

The Bundled Tier 1 Launch — Canva’s Magic Studio

All your AI tools in one powerful launch.

Launches

Enablement

Example

Intercom’s New Billboard

Clarity over cleverness for impactful messaging.

Positioning & Messaging

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Example

Intercom’s New Billboard

Clarity over cleverness for impactful messaging.

Positioning & Messaging

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Example

PassionFroot - Mark your Calendars

Tease your audience for a big reveal.

Launches

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Example

PassionFroot - Mark your Calendars

Tease your audience for a big reveal.

Launches

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Example

Klue Shows Buyers Why The Truth Hurts

Unlocking insights through win-loss analysis.

Positioning & Messaging

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Example

Klue Shows Buyers Why The Truth Hurts

Unlocking insights through win-loss analysis.

Positioning & Messaging

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Example

Making You AND Your Customers Look Good

Elevate your brand with powerful social proof.

Customer Evidence

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Example

Making You AND Your Customers Look Good

Elevate your brand with powerful social proof.

Customer Evidence

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Example

From Drab to Fab With Just One Tab

Transform your website design effortlessly with animation.

Launches

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Example

From Drab to Fab With Just One Tab

Transform your website design effortlessly with animation.

Launches

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Example

Risky Business: Maven’s Discounting Strategy

Discount smartly to drive urgency and trust.

Pricing & Packaging

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Example

Risky Business: Maven’s Discounting Strategy

Discount smartly to drive urgency and trust.

Pricing & Packaging

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Example

How to Build in Public — Sparktoro

Build transparency and trust with public insights.

Product Demos

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How to Build in Public — Sparktoro

Build transparency and trust with public insights.

Product Demos

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Marketing The Problem

Market the problem, then offer the solution.

Positioning & Messaging

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Marketing The Problem

Market the problem, then offer the solution.

Positioning & Messaging

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Example

Clear Segmentation in Action

Empower startups with free Notion tools today.

Segmentation & Targeting

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Clear Segmentation in Action

Empower startups with free Notion tools today.

Segmentation & Targeting

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Example

RX Bars Show Features Matter

Features that sell: clarity in every bite.

Positioning & Messaging

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Example

RX Bars Show Features Matter

Features that sell: clarity in every bite.

Positioning & Messaging

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Example

Whiteboard Positioning

Clear positioning with simple visuals.

Positioning & Messaging

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Example

Whiteboard Positioning

Clear positioning with simple visuals.

Positioning & Messaging

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Example

Minimal Product Animations

Balance real UI with impactful animations.

Product Demos

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Minimal Product Animations

Balance real UI with impactful animations.

Product Demos

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Example

Give Problems a Name - Figma’s New (Unofficial) Work Glossary

Name your problems to tackle them effectively.

Positioning & Messaging

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Example

Give Problems a Name - Figma’s New (Unofficial) Work Glossary

Name your problems to tackle them effectively.

Positioning & Messaging

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Example

Founder Led Storytelling in Action

Founder stories that solve real customer problems.

Customer Evidence

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Founder Led Storytelling in Action

Founder stories that solve real customer problems.

Customer Evidence

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Example

Making the Most of Competitor’s Blunder

Seize the moment when competitors stumble.

Competitive

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Example

Making the Most of Competitor’s Blunder

Seize the moment when competitors stumble.

Competitive

Enablement

Example

The Best Explainers Take You on a Journey

Transforming product journeys into compelling stories

Product Demos

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The Best Explainers Take You on a Journey

Transforming product journeys into compelling stories

Product Demos

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Example

Microsoft's Copilot Adoption Kit

Empower buyers with Microsoft's Copilot adoption kit.

Revenue Enablement

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Microsoft's Copilot Adoption Kit

Empower buyers with Microsoft's Copilot adoption kit.

Revenue Enablement

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Example

Shout out to the Dev team

Give credit where it's due.

Launches

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Shout out to the Dev team

Give credit where it's due.

Launches

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Campaign Example

Make colon cancer screening simple and approachable.

Product Demos

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Campaign Example

Make colon cancer screening simple and approachable.

Product Demos

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Feastables Takes on Hershey

Take on the chocolate giants with Feastables.

Competitive

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Feastables Takes on Hershey

Take on the chocolate giants with Feastables.

Competitive

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Example

Clear Competitive Positioning

Challenge the leaders with innovative solutions.

Competitive

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Example

Clear Competitive Positioning

Challenge the leaders with innovative solutions.

Competitive

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Example

THREE Incredible Features - One Launch

Transform your audio experience with Capsule's launch.

Launches

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THREE Incredible Features - One Launch

Transform your audio experience with Capsule's launch.

Launches

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An Inclusive Launch

Fashion that fits every body type.

Launches

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An Inclusive Launch

Fashion that fits every body type.

Launches

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Positioning, Messaging and Copywriting Nirvana

Invest smarter, not harder with Wealthsimple.

Positioning & Messaging

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Positioning, Messaging and Copywriting Nirvana

Invest smarter, not harder with Wealthsimple.

Positioning & Messaging

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Shopify’s Starter Plan Pricing Experiment

Experimenting with pricing to boost market share.

Pricing & Packaging

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Shopify’s Starter Plan Pricing Experiment

Experimenting with pricing to boost market share.

Pricing & Packaging

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Notion's Before and After Action

Revitalize your comments for better engagement.

Launches

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Notion's Before and After Action

Revitalize your comments for better engagement.

Launches

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A Simple But Effective Demo

Clear demos that highlight key features fast

Product Demos

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A Simple But Effective Demo

Clear demos that highlight key features fast

Product Demos

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It’s All About the Small Details

Celebrate the small wins for big customer love

Positioning & Messaging

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It’s All About the Small Details

Celebrate the small wins for big customer love

Positioning & Messaging

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Ramp’s Launch Narrative Has Wings

Genuine storytelling for a game-changing launch.

Launches

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Ramp’s Launch Narrative Has Wings

Genuine storytelling for a game-changing launch.

Launches

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Case Studies That Give Buyers Confidence

Build buyer trust with clear case studies

Customer Evidence

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Case Studies That Give Buyers Confidence

Build buyer trust with clear case studies

Customer Evidence

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Jason Fried Gives an Imperfect Demo

Demos in progress spark excitement and feedback.

Product Demos

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Jason Fried Gives an Imperfect Demo

Demos in progress spark excitement and feedback.

Product Demos

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Capsule’s Auto Frame Launch Video

Launch your vision with Capsule's auto frame magic.

Launches

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Capsule’s Auto Frame Launch Video

Launch your vision with Capsule's auto frame magic.

Launches

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Leaked Notion All-Hands Footage

Unleash excitement with Notion's leaked all-hands footage.

Launches

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Leaked Notion All-Hands Footage

Unleash excitement with Notion's leaked all-hands footage.

Launches

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Figma Slides, Behind the Scenes

Behind the scenes of Figma's innovative launch.

Launches

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Example

Figma Slides, Behind the Scenes

Behind the scenes of Figma's innovative launch.

Launches

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Whoop Inserts Their Product Into a Global Conversation

Track your heart rate, seize the moment.

Product Campaigns

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Whoop Inserts Their Product Into a Global Conversation

Track your heart rate, seize the moment.

Product Campaigns

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Example

Founder-Driven Storytelling

Celebrate success with authentic storytelling.

Positioning & Messaging

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Example

Founder-Driven Storytelling

Celebrate success with authentic storytelling.

Positioning & Messaging

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Example

Buttons are Back

Buttons that redefine your experience.

Positioning & Messaging

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Example

Buttons are Back

Buttons that redefine your experience.

Positioning & Messaging

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Example

Founder Show and Tell

Automate your pipeline for seamless tracking.

Buyer Enablement

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Example

Founder Show and Tell

Automate your pipeline for seamless tracking.

Buyer Enablement

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Example

Marketing What’s on the Shelf

Unlock hidden features that boost user engagement

Buyer Enablement

Campaigns

Example

Marketing What’s on the Shelf

Unlock hidden features that boost user engagement

Buyer Enablement

Campaigns

Example

Building Early Access Hype

Hype your launch, fill spots in a day.

Launches

Campaigns

Example

Building Early Access Hype

Hype your launch, fill spots in a day.

Launches

Campaigns

Example

Have a POV on the Problem

Own your problem, own your success.

Positioning & Messaging

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Example

Have a POV on the Problem

Own your problem, own your success.

Positioning & Messaging

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Example

A+ Founder Launch Post

Launch with impact: storytelling meets product clarity.

Launches

Campaigns

Example

A+ Founder Launch Post

Launch with impact: storytelling meets product clarity.

Launches

Campaigns

Example

Book Launch Social Proof

Boost credibility with influential voices.

Customer Evidence

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Example

Book Launch Social Proof

Boost credibility with influential voices.

Customer Evidence

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Example

Pulling back the curtain

Build in public for powerful marketing impact

Launches

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Example

Pulling back the curtain

Build in public for powerful marketing impact

Launches

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Example

Making noise on LinkedIn 🤞

Launch your product with impact and storytelling.

Launches

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Example

Making noise on LinkedIn 🤞

Launch your product with impact and storytelling.

Launches

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Example

No Fluff “How-To’s”

Showcase your product's value with practical steps.

Positioning & Messaging

Campaigns

Example

No Fluff “How-To’s”

Showcase your product's value with practical steps.

Positioning & Messaging

Campaigns

Example

Competitive Positioning Masterclass

Master the art of competitive positioning with Keyplay.

Competitive

Enablement

Example

Competitive Positioning Masterclass

Master the art of competitive positioning with Keyplay.

Competitive

Enablement

Example

Public Objection Handling

Address objections by showcasing product benefits.

Positioning & Messaging

Enablement

Example

Public Objection Handling

Address objections by showcasing product benefits.

Positioning & Messaging

Enablement

Example

Bye, Bye Seat-Based Pricing

Transforming pricing for better customer experiences

Pricing & Packaging

Enablement

Example

Bye, Bye Seat-Based Pricing

Transforming pricing for better customer experiences

Pricing & Packaging

Enablement

Example

Wealthsimple’s Decade in Review

Reflecting on a decade of innovation and growth

Positioning & Messaging

Enablement

Example

Wealthsimple’s Decade in Review

Reflecting on a decade of innovation and growth

Positioning & Messaging

Enablement

Example

Strong Founder Positioning

Positioning that drives results and solves problems.

Positioning & Messaging

Enablement

Example

Strong Founder Positioning

Positioning that drives results and solves problems.

Positioning & Messaging

Enablement

Example

Punching Up

Disrupting document sharing with speed and simplicity.

Positioning & Messaging

Enablement

Example

Punching Up

Disrupting document sharing with speed and simplicity.

Positioning & Messaging

Enablement

Example

Movement as Medicine

Movement is the path to better health.

Positioning & Messaging

Campaigns

Example

Movement as Medicine

Movement is the path to better health.

Positioning & Messaging

Campaigns

Example

The TCO of a Mac?

Apple proves value with total cost of ownership.

Positioning & Messaging

Campaigns

Example

The TCO of a Mac?

Apple proves value with total cost of ownership.

Positioning & Messaging

Campaigns

Example

Make a Weakness Your Advantage

Turn weaknesses into your unique strength.

Positioning & Messaging

Enablement

Example

Make a Weakness Your Advantage

Turn weaknesses into your unique strength.

Positioning & Messaging

Enablement

Example

How to Help Buyers Unlearn

Help buyers break free from old habits.

Product Demos

Enablement

Example

How to Help Buyers Unlearn

Help buyers break free from old habits.

Product Demos

Enablement

Example

Market Like an Influencer

Market features like an influencer, not a company.

Product Demos

Campaigns

Example

Market Like an Influencer

Market features like an influencer, not a company.

Product Demos

Campaigns

Example

How to Stop the Scroll

Stop scrolling with clear, catchy messaging.

Positioning & Messaging

Enablement

Example

How to Stop the Scroll

Stop scrolling with clear, catchy messaging.

Positioning & Messaging

Enablement

Example

Klue’s Narrative Takes The Big Screen

Engaging storytelling meets CI solutions in Klueless.

Product Campaigns

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Example

Klue’s Narrative Takes The Big Screen

Engaging storytelling meets CI solutions in Klueless.

Product Campaigns

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Example

Use Case Fire Drill

Transform chaos into clarity for new CFOs.

Use Cases

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Example

Gather Round, It's Founder Storytime

Transform pain into progress with founder storytelling.

Positioning & Messaging

Enablement

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