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Positioning & Messaging

Hardware

Apple

Campaigns

LinkedIn Post

The TCO of a Mac?

The TCO of a Mac?

Apple proves value with total cost of ownership.

Apple proves value with total cost of ownership.

I never thought I’d see the day—Apple making a case for total cost of ownership vs. PCs, backed by Forrester.It just goes to show, even Apple needs to justify its prices and prove where a higher cost delivers greater value.

Example

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