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Campaign Example
Campaign Example
Make colon cancer screening simple and approachable.
Make colon cancer screening simple and approachable.
Getting people to think about colon cancer screening is hard enough. Try convincing them to take an at-home test. That’s why ColoGuard needs to make their product seem simple and easy. I love this commercial with Dak Prescott for a few reasons:
1. It’s funny — making the topic of colon cancer screening less serious or scary.
2. It clearly demonstrates how simple their product is to use.
3. It makes the process of at-home screening look easy.
A great example of how to make an uncomfortable product, more approachable.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.