Next

Product Demos

Health and Wellness

ColoGuard

Enablement

LinkedIn Post

Campaign Example

Campaign Example

Make colon cancer screening simple and approachable.

Make colon cancer screening simple and approachable.

Getting people to think about colon cancer screening is hard enough. Try convincing them to take an at-home test. That’s why ColoGuard needs to make their product seem simple and easy. I love this commercial with Dak Prescott for a few reasons:

1. It’s funny — making the topic of colon cancer screening less serious or scary.

2. It clearly demonstrates how simple their product is to use.

3. It makes the process of at-home screening look easy.

A great example of how to make an uncomfortable product, more approachable.


Example

See similar resources

See similar resources