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Pricing is a Value Signal - Act Accordingly
Pricing is a Value Signal - Act Accordingly
Pricing speaks volumes about quality perception.
Pricing speaks volumes about quality perception.
Your pricing can be a value signal. Here’s an example of where that can go wrong. The new PlayStation Portable just launched at a surprising price of $199. That’s about half the price of the Nintendo Switch, a seemingly close competitor. While some people rejoice, others (like Alex above) are skeptical about the quality.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.