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Pricing & Packaging

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Pricing is a Value Signal - Act Accordingly

Pricing is a Value Signal - Act Accordingly

Pricing speaks volumes about quality perception.

Pricing speaks volumes about quality perception.

Your pricing can be a value signal. Here’s an example of where that can go wrong. The new PlayStation Portable just launched at a surprising price of $199. That’s about half the price of the Nintendo Switch, a seemingly close competitor. While some people rejoice, others (like Alex above) are skeptical about the quality.

Example

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