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Pinterest

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An Inclusive Launch

An Inclusive Launch

Fashion that fits every body type.

Fashion that fits every body type.

Pinterest recently launched Body Type Ranges, a new way for exploring women’s fashion based on body types.

This product idea creates awesome user value in the spirit of inclusivity. While I can't confirm this, Pinterest may have realized an important insight; users were frustrated only seeing images of people who didn’t look like them while browsing for clothes, leading to decreased engagement.

Body Type Ranges is a great solution that offers personalized content reflecting users' real self, not some arbitrary ideal.

I'm not just a fan of the idea; I also love the launch announcement. It’s inspiring and clearly highlights the value of this new feature.


Example

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