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Positioning & Messaging

B2B SaaS

Klue

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Klue Shows Buyers Why The Truth Hurts

Klue Shows Buyers Why The Truth Hurts

Unlocking insights through win-loss analysis.

Unlocking insights through win-loss analysis.

This video from Klue essentially says nothing about their win-loss offering, but EVERYTHING about the problem it solves.

It’s a clever video where a buyer and seller are interviewed separately to reveal the seller has no idea why they lost the deal.

It drives home the need for win-loss analysis without actually having to explain the problem.


Example

https://youtu.be

See similar resources

See similar resources