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Positioning & Messaging

Social Media Management Software

Buffer

Enablement

LinkedIn Post

Buffer Leans Into PLG as a New Competitive Differentiator

Buffer Leans Into PLG as a New Competitive Differentiator

Buffer secures the win with a lasting free plan.

Buffer secures the win with a lasting free plan.

Hootsuite announced they were removing their free plan on Mar 31st and Buffer took full advantage of it. A pretty smart move to counter a competitor’s strategy change and expose a new competitive advantage. No product changes needed from Buffer, just a positioning play. And a great excuse to share it. They’re now the better option for those businesses and entrepreneurs “left behind.”

Example

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