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Copper CRM Launches a Sidecar Product — Wyndy
Copper CRM Launches a Sidecar Product — Wyndy
Attract customers with complementary sidecar offerings.
Attract customers with complementary sidecar offerings.
Have you heard the term “sidecar product?”
On a recent podcast interview, Kyle Poyar described them as “free offerings that complement a company's core product, can help attract customers early in their journey and increase the chances of conversion.”
Here’s a great example of a new sidecar product launched by Copper CRM last week. It’s called Wyndy. You can check out their launch on Product Hunt here.
What I really like about this strategy:
• It aligns within Copper’s core product strategy - relationship management software
• It focuses heavily on busy founders/entrepreneurs, who could be an inroad to larger opportunities for Copper down the road.
• Employees, like sales reps, could also find it valuable, giving Copper another entry point into more mature companies for its flagship CRM product.
I think this is a smart play by Copper. They’re introducing influential users to their brand earlier in their buyer journey using a product that seems like it could easily transition to the mother ship.
Example
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Copyright © 2024 Productive PMM Inc.
Copyright © 2024 Productive PMM Inc.
Copyright © 2024 Productive PMM Inc.