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Klue’s Narrative Takes The Big Screen

Klue’s Narrative Takes The Big Screen

Engaging storytelling meets CI solutions in Klueless.

Engaging storytelling meets CI solutions in Klueless.

Find 18 minutes and watch Klue’s short film, Klueless. It’s the best content marketing I’ve seen this year.

Two reasons it’s a standout: 1. It does an awesome job explaining the problem that a CI professional (and Klue’s product) can help solve. It also addresses a real hurdle that many CI folks face, which is getting sales to work with them. 2. It’s just good stuff! I mean, it’s really funny, keeps you engaged with a solid story, and actually makes you feel for the characters — all of which are members of the Klue team.

Overall, it’s a fun and entertaining way to bring awareness to a problem (and solution).


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Are You Sure Your Want To Cancel?

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Kyle Sets The Record Straight

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Apollo Finds a Creative New Use Cas

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Encord Clearly *shows* How They’re Different

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Daniel Cmejla on LinkedIn: Apollo versus ZoomInfo

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Buffer Leans Into PLG as a New Competitive Differentiator

Buffer secures the win with a lasting free plan.

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Buffer Leans Into PLG as a New Competitive Differentiator

Buffer secures the win with a lasting free plan.

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Remote’s Monthly Product Roundup

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Adam Nails his LinkedIn Post — Keyplay Lists

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Panasonic Shows Their Value in This 80s Battery Ad

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Panasonic Shows Their Value in This 80s Battery Ad

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Gong Engage: Redefining sales software with innovation.

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Breaking Down a CEO's Launch Post: Gong Launches Gong Engage

Gong Engage: Redefining sales software with innovation.

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We deliver your cargo, no matter the weather.

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Cathay Cargo - We Fly Cargo – Rain, Shine or Through Thick Fog

We deliver your cargo, no matter the weather.

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Meta CEO Mark Zuckerberg’s Thoughts on the Apple Vision Pro

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Meta CEO Mark Zuckerberg’s Thoughts on the Apple Vision Pro

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What Makes a Rolex a Rolex?

Crafted with care, time is the true luxury.

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What Makes a Rolex a Rolex?

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The "All-in-One Platform" Comparison — Click Funnels

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Commsor Shows How to Make Your Problem Visual

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Commsor Shows How to Make Your Problem Visual

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Show, Don't Tell: When Apple launched the Macbook Air

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Show, Don't Tell: When Apple launched the Macbook Air

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Notion Launches a New Partner Program

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Clearbit Says "Our Bad" and Hits The Reset Button

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Clearbit Says "Our Bad" and Hits The Reset Button

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Greenly Gets Specific With Their Ads

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Greenly Gets Specific With Their Ads

Clear positioning for carbon management solutions.

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Pricing speaks volumes about quality perception.

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Pricing is a Value Signal - Act Accordingly

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We Hear You Ashley: Basecamp Launches a New Feature Based on Customer Feedback

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We Hear You Ashley: Basecamp Launches a New Feature Based on Customer Feedback

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And The Award for Best AI Launch Video Goes to...

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And The Award for Best AI Launch Video Goes to...

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Loops’ 2-Year Waitlist

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Copper CRM Launches a Sidecar Product — Wyndy

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Copper CRM Launches a Sidecar Product — Wyndy

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The Cutest Launch Video

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The AI Differentiator You Didn't Expect — Whereby vs Zoom

Whereby seizes opportunity amid Zoom's privacy concerns

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The AI Differentiator You Didn't Expect — Whereby vs Zoom

Whereby seizes opportunity amid Zoom's privacy concerns

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Keyplay Looks to Capture an Underserved Market

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Keyplay Looks to Capture an Underserved Market

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Basecamp Customer Reviews

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37signals Declares War on SaaS

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37signals Declares War on SaaS

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Make university life easier with our starter box.

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Anticipate Customer Needs

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Launching With Influencers — Zapier and Dave Gerhardt

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The Best Explainer Video You Never Saw Coming

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Fighting Blank Page Syndrome With Templates

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Who's Faster? Capsule’s $1000 Contest

Guess the speed, win the prize with Capsule.

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Who's Faster? Capsule’s $1000 Contest

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Pretty badass to see an ad in the wild using verified proof points from UserEvidence

Real proof points that elevate your advertising game.

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Pretty badass to see an ad in the wild using verified proof points from UserEvidence

Real proof points that elevate your advertising game.

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Cabal Launch The [Easy Button] for Sales

Turn referrals into your easy button.

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Cabal Launch The [Easy Button] for Sales

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A Jammin' Animation

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A Jammin' Animation

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Building The Perfect Homepage — Equals

Build a homepage that captivates and converts.

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Building The Perfect Homepage — Equals

Build a homepage that captivates and converts.

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Selling The Future

Imagining the future of design with Adobe and Figma.

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Selling The Future

Imagining the future of design with Adobe and Figma.

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Consider a ‘Live Demo’ for Your Next Launch

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Consider a ‘Live Demo’ for Your Next Launch

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The Rolling Thunder Launch

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Gong Launches #NOSPRAY

Embrace the change with #NOSPRAY for effective outreach.

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Gong Launches #NOSPRAY

Embrace the change with #NOSPRAY for effective outreach.

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A Genius Buyer Enablement Tool

Create stunning proposals effortlessly and effectively.

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A Genius Buyer Enablement Tool

Create stunning proposals effortlessly and effectively.

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Clearbit CEO Keeps His Promise

Data you can trust, coverage you can count on.

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Clearbit CEO Keeps His Promise

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This Product Demo is Fire

When your product survives the heat, it's a win.

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This Product Demo is Fire

When your product survives the heat, it's a win.

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Trains Now on Uber

Order a ride, hop on a train.

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Trains Now on Uber

Order a ride, hop on a train.

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UserEvidence Answers Common Buyer Questions

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UserEvidence Answers Common Buyer Questions

Answering buyer questions, empowering their decisions.

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Don’t Forget The Risk

Address risk to empower buying decisions.

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Don’t Forget The Risk

Address risk to empower buying decisions.

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Chameleon Launches Helpbar

Transform your app with Chameleon’s free Helpbar.

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Chameleon Launches Helpbar

Transform your app with Chameleon’s free Helpbar.

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Passionfroot’s Quick Thinking on Launch Day

Quick moves make a launch unforgettable.

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Passionfroot’s Quick Thinking on Launch Day

Quick moves make a launch unforgettable.

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Keep a Consistent Launch Drumbeat

Keep the buzz alive after your launch.

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Keep a Consistent Launch Drumbeat

Keep the buzz alive after your launch.

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The F*ck No Feature

Say it loud: F*ck No to unwanted emails.

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The F*ck No Feature

Say it loud: F*ck No to unwanted emails.

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Censorship Poster Series

Break free from censorship, access your voice.

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Censorship Poster Series

Break free from censorship, access your voice.

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Enough Monkey Business — Just Show Your Product — Gorrilla Gear Hairstyling

Transform your look in just 30 seconds.

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Enough Monkey Business — Just Show Your Product — Gorrilla Gear Hairstyling

Transform your look in just 30 seconds.

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The Modern Advisor Program

Empower your sales with the modern advisor program.

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The Modern Advisor Program

Empower your sales with the modern advisor program.

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Pepsi's Ad. Coke's Response

Caution: Competitors can strike back hard.

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Pepsi's Ad. Coke's Response

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You'll Want to ’Replay’ This Launch Video

Capture user behavior with effortless video replays.

Launches

Enablement

Example

You'll Want to ’Replay’ This Launch Video

Capture user behavior with effortless video replays.

Launches

Enablement

Example

The Bundled Tier 1 Launch — Canva’s Magic Studio

All your AI tools in one powerful launch.

Launches

Enablement

Example

The Bundled Tier 1 Launch — Canva’s Magic Studio

All your AI tools in one powerful launch.

Launches

Enablement

Example

Intercom’s New Billboard

Clarity over cleverness for impactful messaging.

Positioning & Messaging

Enablement

Example

Intercom’s New Billboard

Clarity over cleverness for impactful messaging.

Positioning & Messaging

Enablement

Example

PassionFroot - Mark your Calendars

Tease your audience for a big reveal.

Launches

Enablement

Example

PassionFroot - Mark your Calendars

Tease your audience for a big reveal.

Launches

Enablement

Example

Klue Shows Buyers Why The Truth Hurts

Unlocking insights through win-loss analysis.

Positioning & Messaging

Enablement

Example

Klue Shows Buyers Why The Truth Hurts

Unlocking insights through win-loss analysis.

Positioning & Messaging

Enablement

Example

Making You AND Your Customers Look Good

Elevate your brand with powerful social proof.

Customer Evidence

Enablement

Example

Making You AND Your Customers Look Good

Elevate your brand with powerful social proof.

Customer Evidence

Enablement

Example

From Drab to Fab With Just One Tab

Transform your website design effortlessly with animation.

Launches

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Example

From Drab to Fab With Just One Tab

Transform your website design effortlessly with animation.

Launches

Enablement

Example

Risky Business: Maven’s Discounting Strategy

Discount smartly to drive urgency and trust.

Pricing & Packaging

Enablement

Example

Risky Business: Maven’s Discounting Strategy

Discount smartly to drive urgency and trust.

Pricing & Packaging

Enablement

Example

How to Build in Public — Sparktoro

Build transparency and trust with public insights.

Product Demos

Enablement

Example

How to Build in Public — Sparktoro

Build transparency and trust with public insights.

Product Demos

Enablement

Example

Marketing The Problem

Market the problem, then offer the solution.

Positioning & Messaging

Enablement

Example

Marketing The Problem

Market the problem, then offer the solution.

Positioning & Messaging

Enablement

Example

Clear Segmentation in Action

Empower startups with free Notion tools today.

Segmentation & Targeting

Enablement

Example

Clear Segmentation in Action

Empower startups with free Notion tools today.

Segmentation & Targeting

Enablement

Example

RX Bars Show Features Matter

Features that sell: clarity in every bite.

Positioning & Messaging

Enablement

Example

RX Bars Show Features Matter

Features that sell: clarity in every bite.

Positioning & Messaging

Enablement

Example

Whiteboard Positioning

Clear positioning with simple visuals.

Positioning & Messaging

Enablement

Example

Whiteboard Positioning

Clear positioning with simple visuals.

Positioning & Messaging

Enablement

Example

Minimal Product Animations

Balance real UI with impactful animations.

Product Demos

Enablement

Example

Minimal Product Animations

Balance real UI with impactful animations.

Product Demos

Enablement

Example

Give Problems a Name - Figma’s New (Unofficial) Work Glossary

Name your problems to tackle them effectively.

Positioning & Messaging

Enablement

Example

Give Problems a Name - Figma’s New (Unofficial) Work Glossary

Name your problems to tackle them effectively.

Positioning & Messaging

Enablement

Example

Founder Led Storytelling in Action

Founder stories that solve real customer problems.

Customer Evidence

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Example

Founder Led Storytelling in Action

Founder stories that solve real customer problems.

Customer Evidence

Enablement

Example

Making the Most of Competitor’s Blunder

Seize the moment when competitors stumble.

Competitive

Enablement

Example

Making the Most of Competitor’s Blunder

Seize the moment when competitors stumble.

Competitive

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Example

The Best Explainers Take You on a Journey

Transforming product journeys into compelling stories

Product Demos

Enablement

Example

The Best Explainers Take You on a Journey

Transforming product journeys into compelling stories

Product Demos

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Microsoft's Copilot Adoption Kit

Empower buyers with Microsoft's Copilot adoption kit.

Revenue Enablement

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Example

Microsoft's Copilot Adoption Kit

Empower buyers with Microsoft's Copilot adoption kit.

Revenue Enablement

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Example

Shout out to the Dev team

Give credit where it's due.

Launches

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Shout out to the Dev team

Give credit where it's due.

Launches

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Campaign Example

Make colon cancer screening simple and approachable.

Product Demos

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Example

Campaign Example

Make colon cancer screening simple and approachable.

Product Demos

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Example

Feastables Takes on Hershey

Take on the chocolate giants with Feastables.

Competitive

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Feastables Takes on Hershey

Take on the chocolate giants with Feastables.

Competitive

Enablement

Example

Clear Competitive Positioning

Challenge the leaders with innovative solutions.

Competitive

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Example

Clear Competitive Positioning

Challenge the leaders with innovative solutions.

Competitive

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Example

THREE Incredible Features - One Launch

Transform your audio experience with Capsule's launch.

Launches

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THREE Incredible Features - One Launch

Transform your audio experience with Capsule's launch.

Launches

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An Inclusive Launch

Fashion that fits every body type.

Launches

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An Inclusive Launch

Fashion that fits every body type.

Launches

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Positioning, Messaging and Copywriting Nirvana

Invest smarter, not harder with Wealthsimple.

Positioning & Messaging

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Example

Positioning, Messaging and Copywriting Nirvana

Invest smarter, not harder with Wealthsimple.

Positioning & Messaging

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Shopify’s Starter Plan Pricing Experiment

Experimenting with pricing to boost market share.

Pricing & Packaging

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Example

Shopify’s Starter Plan Pricing Experiment

Experimenting with pricing to boost market share.

Pricing & Packaging

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Notion's Before and After Action

Revitalize your comments for better engagement.

Launches

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Notion's Before and After Action

Revitalize your comments for better engagement.

Launches

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A Simple But Effective Demo

Clear demos that highlight key features fast

Product Demos

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A Simple But Effective Demo

Clear demos that highlight key features fast

Product Demos

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It’s All About the Small Details

Celebrate the small wins for big customer love

Positioning & Messaging

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It’s All About the Small Details

Celebrate the small wins for big customer love

Positioning & Messaging

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Ramp’s Launch Narrative Has Wings

Genuine storytelling for a game-changing launch.

Launches

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Ramp’s Launch Narrative Has Wings

Genuine storytelling for a game-changing launch.

Launches

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Case Studies That Give Buyers Confidence

Build buyer trust with clear case studies

Customer Evidence

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Case Studies That Give Buyers Confidence

Build buyer trust with clear case studies

Customer Evidence

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Jason Fried Gives an Imperfect Demo

Demos in progress spark excitement and feedback.

Product Demos

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Jason Fried Gives an Imperfect Demo

Demos in progress spark excitement and feedback.

Product Demos

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Capsule’s Auto Frame Launch Video

Launch your vision with Capsule's auto frame magic.

Launches

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Capsule’s Auto Frame Launch Video

Launch your vision with Capsule's auto frame magic.

Launches

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Leaked Notion All-Hands Footage

Unleash excitement with Notion's leaked all-hands footage.

Launches

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Example

Leaked Notion All-Hands Footage

Unleash excitement with Notion's leaked all-hands footage.

Launches

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Example

Figma Slides, Behind the Scenes

Behind the scenes of Figma's innovative launch.

Launches

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Example

Figma Slides, Behind the Scenes

Behind the scenes of Figma's innovative launch.

Launches

Enablement

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Whoop Inserts Their Product Into a Global Conversation

Track your heart rate, seize the moment.

Product Campaigns

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Example

Whoop Inserts Their Product Into a Global Conversation

Track your heart rate, seize the moment.

Product Campaigns

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Example

Founder-Driven Storytelling

Celebrate success with authentic storytelling.

Positioning & Messaging

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Example

Founder-Driven Storytelling

Celebrate success with authentic storytelling.

Positioning & Messaging

Enablement

Example

Buttons are Back

Buttons that redefine your experience.

Positioning & Messaging

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Example

Buttons are Back

Buttons that redefine your experience.

Positioning & Messaging

Enablement

Example

Founder Show and Tell

Automate your pipeline for seamless tracking.

Buyer Enablement

Enablement

Example

Founder Show and Tell

Automate your pipeline for seamless tracking.

Buyer Enablement

Enablement

Example

Marketing What’s on the Shelf

Unlock hidden features that boost user engagement

Buyer Enablement

Campaigns

Example

Marketing What’s on the Shelf

Unlock hidden features that boost user engagement

Buyer Enablement

Campaigns

Example

Building Early Access Hype

Hype your launch, fill spots in a day.

Launches

Campaigns

Example

Building Early Access Hype

Hype your launch, fill spots in a day.

Launches

Campaigns

Example

Have a POV on the Problem

Own your problem, own your success.

Positioning & Messaging

Enablement

Example

Have a POV on the Problem

Own your problem, own your success.

Positioning & Messaging

Enablement

Example

A+ Founder Launch Post

Launch with impact: storytelling meets product clarity.

Launches

Campaigns

Example

A+ Founder Launch Post

Launch with impact: storytelling meets product clarity.

Launches

Campaigns

Example

Book Launch Social Proof

Boost credibility with influential voices.

Customer Evidence

Enablement

Example

Book Launch Social Proof

Boost credibility with influential voices.

Customer Evidence

Enablement

Example

Pulling back the curtain

Build in public for powerful marketing impact

Launches

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Example

Pulling back the curtain

Build in public for powerful marketing impact

Launches

Enablement

Example

Making noise on LinkedIn 🤞

Launch your product with impact and storytelling.

Launches

Enablement

Example

Making noise on LinkedIn 🤞

Launch your product with impact and storytelling.

Launches

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Example

No Fluff “How-To’s”

Showcase your product's value with practical steps.

Positioning & Messaging

Campaigns

Example

No Fluff “How-To’s”

Showcase your product's value with practical steps.

Positioning & Messaging

Campaigns

Example

Competitive Positioning Masterclass

Master the art of competitive positioning with Keyplay.

Competitive

Enablement

Example

Competitive Positioning Masterclass

Master the art of competitive positioning with Keyplay.

Competitive

Enablement

Example

Public Objection Handling

Address objections by showcasing product benefits.

Positioning & Messaging

Enablement

Example

Public Objection Handling

Address objections by showcasing product benefits.

Positioning & Messaging

Enablement

Example

Bye, Bye Seat-Based Pricing

Transforming pricing for better customer experiences

Pricing & Packaging

Enablement

Example

Bye, Bye Seat-Based Pricing

Transforming pricing for better customer experiences

Pricing & Packaging

Enablement

Example

Wealthsimple’s Decade in Review

Reflecting on a decade of innovation and growth

Positioning & Messaging

Enablement

Example

Wealthsimple’s Decade in Review

Reflecting on a decade of innovation and growth

Positioning & Messaging

Enablement

Example

Strong Founder Positioning

Positioning that drives results and solves problems.

Positioning & Messaging

Enablement

Example

Strong Founder Positioning

Positioning that drives results and solves problems.

Positioning & Messaging

Enablement

Example

Punching Up

Disrupting document sharing with speed and simplicity.

Positioning & Messaging

Enablement

Example

Punching Up

Disrupting document sharing with speed and simplicity.

Positioning & Messaging

Enablement

Example

Movement as Medicine

Movement is the path to better health.

Positioning & Messaging

Campaigns

Example

Movement as Medicine

Movement is the path to better health.

Positioning & Messaging

Campaigns

Example

The TCO of a Mac?

Apple proves value with total cost of ownership.

Positioning & Messaging

Campaigns

Example

The TCO of a Mac?

Apple proves value with total cost of ownership.

Positioning & Messaging

Campaigns

Example

Make a Weakness Your Advantage

Turn weaknesses into your unique strength.

Positioning & Messaging

Enablement

Example

Make a Weakness Your Advantage

Turn weaknesses into your unique strength.

Positioning & Messaging

Enablement

Example

How to Help Buyers Unlearn

Help buyers break free from old habits.

Product Demos

Enablement

Example

How to Help Buyers Unlearn

Help buyers break free from old habits.

Product Demos

Enablement

Example

Market Like an Influencer

Market features like an influencer, not a company.

Product Demos

Campaigns

Example

Market Like an Influencer

Market features like an influencer, not a company.

Product Demos

Campaigns

Example

How to Stop the Scroll

Stop scrolling with clear, catchy messaging.

Positioning & Messaging

Enablement

Example

How to Stop the Scroll

Stop scrolling with clear, catchy messaging.

Positioning & Messaging

Enablement

Example

Use Case Fire Drill

Transform chaos into clarity for new CFOs.

Use Cases

Enablement

Example

Gather Round, It's Founder Storytime

Transform pain into progress with founder storytelling.

Positioning & Messaging

Enablement

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