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Sprout Social

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Minimal Product Animations

Minimal Product Animations

Balance real UI with impactful animations.

Balance real UI with impactful animations.

Creating a good product animation is tricky.

There’s the low-fi method of recording your screen, but that often can result in too much noise. A bunch of UI elements that distract or confuse the viewer.

You then have custom animations that are more abstract to help explain a concept, but don’t accurately represent the real product.

I think there needs to be a balance of using real UI, while focusing on only the important stuff.

And that’s what I love about this example from Sprout Social. This launch post uses a minimal animation that only reveals the product UI as it becomes relevant.


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