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Revenue Enablement

AI

Microsoft

Enablement

LinkedIn Post

Microsoft's Copilot Adoption Kit

Microsoft's Copilot Adoption Kit

Empower buyers with Microsoft's Copilot adoption kit.

Empower buyers with Microsoft's Copilot adoption kit.

Here’s a great buyer enablement example from Microsoft. Their marketing team for Copilot (their AI-powered chat tool for Bing) created a free adoption kit and shared it on LinkedIn. Proof that great buyer enablement doesn’t need to be a huge lift or expense. Even for Microsoft. Jack shares a link to download a simple zip file including multiple helpful pieces of content. It includes a User Training Deck, a Tip Sheet, IT Admin instructions, an Interactive Demo, and more. Many things a customer would need to sell and implement Copilot internally. I think every company should have a buyer enablement kit like this.

Example

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