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Ikea

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Anticipate Customer Needs

Anticipate Customer Needs

Make university life easier with our starter box.

Make university life easier with our starter box.

Have children heading to University this September? Check out IKEA’s University Starter Box — a perfect example of how to make buying easier. They don’t just list the essentials. They sell them in one convenient package.

They spotted a use case for their products (student living essentials), but also the broader job to be done (making a major life transition less stressful). So think, where can you anticipate upcoming customer needs?

• Important events where your product is particularly relevant?

• Common use cases you can build templates around?

• Hurdles they need to overcome to purchase your product?


Example

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See similar resources