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37signals

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37signals Declares War on SaaS

37signals Declares War on SaaS

Own your software forever with 37signals' Once.

Own your software forever with 37signals' Once.

37signals is picking their biggest fight yet, declaring war on SaaS. They just announced Once, a new line of software products that you pay for once and own forever. Jason Fried, their CEO, published once.com last week with a manifesto stating their very bold POV. Josh Garofalo wrote an awesome post noting some observations about their copywriting: ↳ They name the problem and the enemy (SaaS)

↳ They call out their ICP (senior IT professionals)

↳ They propose a solution (pay once hosted software)

↳ They show why now is the time for this solution (self-hosting is easier now)

↳ They explain why they are the ones to solve this (SaaS pioneers)


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