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How to Help Buyers Unlearn

How to Help Buyers Unlearn

Help buyers break free from old habits.

Help buyers break free from old habits.

In product marketing, you often need to help customers unlearn the old way of doing things. Heck, you sometimes need to do it yourself. Here's a great social post example from Alex at UserEvidence that gives a real example of how difficult it can be to overcome user inertia. Even better, Alex is able to turn a genuine personal story into a hard-hitting use case demo. This is the type of product marketing we need more of.

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