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Positioning & Messaging

Health and Wellness

ASICS

Campaigns

LinkedIn Post

Movement as Medicine

Movement as Medicine

Movement is the path to better health.

Movement is the path to better health.

This is a cool example of creating mental associations with your product and an idea. ASICS leans into its history as the go-to shoe for movement, connecting the brand with the idea of “movement as medicine.” Nike owns basketball. Adidas has soccer. Hoka dominates running. New Balance? Fashionable dads. What about ASICS? It’s the choice for anyone ready to start moving and get healthier.

Example

Gallery

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