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Movement as Medicine
Movement as Medicine
Movement is the path to better health.
Movement is the path to better health.
This is a cool example of creating mental associations with your product and an idea. ASICS leans into its history as the go-to shoe for movement, connecting the brand with the idea of “movement as medicine.” Nike owns basketball. Adidas has soccer. Hoka dominates running. New Balance? Fashionable dads. What about ASICS? It’s the choice for anyone ready to start moving and get healthier.
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.