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PostHog

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Winning Competitive Ads

Winning Competitive Ads

Challenge the norm with competitive ads.

Challenge the norm with competitive ads.

I don't get why so many marketers avoid competitive ads. They’re perfect for clearly communicating your positioning, especially if you’re challenging an established product. PostHog’s LinkedIn ad strategy is a great example. They focus on one key differentiator and use micro comparison charts to drive their point home.

Example

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