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Health and Wellness

Calm

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Advertisement

Solving Problems With Silence

Solving Problems With Silence

Silence speaks volumes in stressful times.

Silence speaks volumes in stressful times.

This ad from Calm during election night, is genius. Right in the middle of a super stressful night for millions of Americans, Calm said nothing about their product. At least not directly. It was just 30 seconds of silence. “yep, just silence.” It’s a sign they really understand their customers and the problem they’re trying to solve. Calm offers a meditation app to help relieve stress, but on election night they delivered it with 30 seconds of silence. And it paid off big time.

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