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Storytelling

Beauty & Wellness

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Show, Tell, Prove, Convert

Show, Tell, Prove, Convert

Show the product, tell the story, convert sales.

Show the product, tell the story, convert sales.

This is a great example of standout storytelling in a simple DTC ad.

It hits all the right notes:

1. Shows the product

2. Outlines a clear, relatable problem

3. Delivers the solution

4. Layers in social proof

5. Wraps it all up in a compelling story with conversational copy

I’m seeing this format more and more on TikTok and Instagram. No fluff. No glitz. Just the product and the reasons to buy it.


Example

https://www.loom.com

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