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B2C

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Not Cheap

Not Cheap

Choose value over cheap imitations for lasting quality.

Choose value over cheap imitations for lasting quality.

A higher price point can be a signal of value. Take a commoditized market like wallets, for example. Ridge Wallet needs to educate buyers on why it’s product is more valuable than the less expensive alternatives. In this Instagram ad, they address the issue head on. They deliberately use the word “Cheap” to describe their competitors. And equate that to less durability, style, and function.

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Keep creativity mess-free and worry-free.

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Win your boss over with proven success.

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