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Positioning & Messaging

Real Estate

StreetEasy

Campaigns

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Never Become a Former New Yorker

Never Become a Former New Yorker

Leave New York? Not on their watch.

Leave New York? Not on their watch.

StreetEasy earns top marks for taking customer insights and turning them into a campaign that drives real emotions. They really know their audience. The right New Yorker will see this and shudder at the thought of leaving. If they were on the fence about buying in NYC vs moving to the burbs, this campaign made it an an awful lot clearer.

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