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Positioning & Messaging

B2C

Nike

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Advertisement

A Great Reminder That More does not equal Better.

A Great Reminder That More does not equal Better.

Less is more: clarity drives comfort and performance.

Less is more: clarity drives comfort and performance.

Keep your message clear and simple. Look at the ad on the left. It focuses on one specific value promise of the Air Huarache.

Capability ➡️ Our shoes stretch to fit your feet.

Benefit ➡️ They are so comfortable it feels like a hug.

The ad on the right tries to say too much about the Zoom Hyperrev without actually explaining even one clear benefit.

Are they super comfortable?

Do they help you react faster on the court?

Do they help you jump higher?

You need to work at Footlocker to figure it out. A great reminder that more ≠ better.


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Keep creativity mess-free and worry-free.

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Challenge the norm with competitive ads.

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Win your boss over with proven success.

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