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Positioning & Messaging

Transportation

Toronto Transit Service

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Advertisement

Be Essential

Be Essential

Be a vital part of urban mobility.

Be a vital part of urban mobility.

Selling a job is like selling a product. You need to differentiate the opportunity to attract interest. The Toronto Transit Commission (TTC) did this perfectly in a recent recruitment campaign. Every poster focuses on one key message: "BE ESSENTIAL" Working with the TTC isn't just a job. You're an essential part of a transit system that makes one of the biggest cities in the world tick. That's a unique benefit few jobs offer.

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People Hate Missing Out

Unlock the power of newsletter sponsorships.

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People Hate Missing Out

Unlock the power of newsletter sponsorships.

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Example

This Lighter Has Multiple Buyer Personas ... And Use Cases

Light up any occasion with versatile convenience.

Launches

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Example

This Lighter Has Multiple Buyer Personas ... And Use Cases

Light up any occasion with versatile convenience.

Launches

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Fun Audible Ad Focused on The Problem of Noisy Roomattes

Escape the noise, lose yourself in a story.

Product Campaigns

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Example

Fun Audible Ad Focused on The Problem of Noisy Roomattes

Escape the noise, lose yourself in a story.

Product Campaigns

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A Great Reminder That More does not equal Better.

Less is more: clarity drives comfort and performance.

Positioning & Messaging

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A Great Reminder That More does not equal Better.

Less is more: clarity drives comfort and performance.

Positioning & Messaging

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A Clucking Nightmare - KFC Responds to Their Mistake

Own your mistakes, rebuild customer trust.

Positioning & Messaging

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A Clucking Nightmare - KFC Responds to Their Mistake

Own your mistakes, rebuild customer trust.

Positioning & Messaging

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Example

Don't Tell Toronto

Steal away from Toronto to London’s green spaces.

Competitive

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Example

Don't Tell Toronto

Steal away from Toronto to London’s green spaces.

Competitive

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Example

Mess-Free Messaging

Keep creativity mess-free and worry-free.

Positioning & Messaging

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Mess-Free Messaging

Keep creativity mess-free and worry-free.

Positioning & Messaging

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Not Cheap

Choose value over cheap imitations for lasting quality.

Positioning & Messaging

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Not Cheap

Choose value over cheap imitations for lasting quality.

Positioning & Messaging

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Example

Winning Competitive Ads

Challenge the norm with competitive ads.

Competitive

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Example

Winning Competitive Ads

Challenge the norm with competitive ads.

Competitive

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Example

Stop Chasing Customers

Drive revenue with smart SEO strategies.

Positioning & Messaging

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Example

Stop Chasing Customers

Drive revenue with smart SEO strategies.

Positioning & Messaging

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Example

Simpplr's Big Flex

Win your boss over with proven success.

Customer Evidence

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Example

Simpplr's Big Flex

Win your boss over with proven success.

Customer Evidence

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Crawl, Walk Run

Tempt buyers with value before the sale.

Positioning & Messaging

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Example

Crawl, Walk Run

Tempt buyers with value before the sale.

Positioning & Messaging

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Example

From Daunting to Done

Make wills simple and stress-free with Willful.

Positioning & Messaging

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Make wills simple and stress-free with Willful.

Positioning & Messaging

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Example

Never Become a Former New Yorker

Leave New York? Not on their watch.

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Never Become a Former New Yorker

Leave New York? Not on their watch.

Positioning & Messaging

Campaigns

Example

How to Write a Newsletter Ad

Craft compelling ads that drive newsletter success.

Positioning & Messaging

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Example

How to Write a Newsletter Ad

Craft compelling ads that drive newsletter success.

Positioning & Messaging

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Example

Solving Problems With Silence

Silence speaks volumes in stressful times.

Positioning & Messaging

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Example

Solving Problems With Silence

Silence speaks volumes in stressful times.

Positioning & Messaging

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Example

Clear and Simple Differentiation

Real estate made simple with 2% commission.

Positioning & Messaging

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Example

Clear and Simple Differentiation

Real estate made simple with 2% commission.

Positioning & Messaging

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Example

A Not Boring Newsletter Ad

Unlock your content potential with Tegus insights.

Positioning & Messaging

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Example

A Not Boring Newsletter Ad

Unlock your content potential with Tegus insights.

Positioning & Messaging

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Example

Marketing Problems With Emotion

Rethink takeout: be your own solution.

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Example

Marketing Problems With Emotion

Rethink takeout: be your own solution.

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Don’t Get Conned, Get Wise

Stop overpaying, start saving with Wise.

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People Hate Missing Out

Unlock the power of newsletter sponsorships.

Positioning & Messaging

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