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Positioning & Messaging

Real Estate

2 Percent Realty

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Clear and Simple Differentiation

Clear and Simple Differentiation

Real estate made simple with 2% commission.

Real estate made simple with 2% commission.

This ad works for one simple reason: in a single glance, you know exactly what the company does and why they’re different. Spotted on the Toronto subway, it’s perfect for the channel — short, clear, and compelling. There’s no confusion about why someone would choose this company for buying and selling real estate. 2% commission. It’s even right in their name!

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