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Wistia's Monthly Product Spotlight
Wistia's Monthly Product Spotlight
Spotlight on new features to empower your usage.
Spotlight on new features to empower your usage.
Here’s a great example of a monthly product update from Wistia. Something I know a lot of product marketing teams try at one point or another.
I love their video (would expect nothing less from Wistia) and their blog post has a number of great product visuals.
But let me be clear on where I think this approach makes sense. In my opinion, feature roundups are great for existing users of your product that want an update on new functionality they might have missed.
But I don’t think they’re effective for generating new business. Instead, I would try to package these features into a compelling theme or story that you can build a launch campaign around.
And if some features don't fit into that theme, I would save them for later!
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.